The Secret Ones: Why Everyone’s Obsessed with Hidden Editions

There’s a certain kind of thrill that only Miniso blind box fans truly understand—the kind that hits when you tear open the foil and realize you didn’t just pull any figure… you pulled a secret edition.

If you’ve ever felt your heart race when you spot that ultra-rare mystery silhouette on the side of the box, you’re not alone. The secret editions are the crown jewels of every Miniso blind box series, and the obsession is very real. In every Miniso blind box collection, you’ll usually find a lineup of 8 to 12 characters. Some are common, a few are rare, and then there’s that one—the secret edition. Think of it like a golden ticket. While everyone has a chance to get one, only a lucky few actually do.

In collector circles, secret editions create instant buzz. Unbox one? You’ll want to post it. Trade it? It better be for something just as rare. Miss out on one? You might spend days (or weeks!) looking for someone to swap with. And when someone finally completes the whole set—including the secret—it’s a moment worth celebrating. So next time you visit a MINISO store, pick a box that speaks to you. Shake it. Wonder. Hope. And maybe—just maybe—you’ll join the ranks of the lucky few who unbox the unexpected.