Ever felt that rush of excitement right before unwrapping a gift? That’s exactly what a blind box delivers—every single time. A blind box is a sealed package that contains a collectible figure or toy—but the twist? You don’t know which one you’re getting until you open it. Inside could be a desired character or a rare, limited-edition design that collectors dream of. That moment right before the reveal? That’s pure dopamine!
Each box holds a mystery character from a themed collection. You might get your desired one, a rare exclusive one, or even a secret edition—the ultimate score for any collector. And that’s the magic: it’s like a mini adventure in every box!
Blind boxes blend art, emotion, and curiosity in the most fun way possible. Whether you’re looking for a favorite character, starting your own shelf of adorable figures, or just chasing that surprise moment, blind boxes offer something that regular toys don’t—a joyful mystery waiting to be revealed.
At MINISO, we’ve made it even more exciting with our wide range of cute and fun characters. So go on—pick a box, take a chance, and let the surprise spark some serious joy!